Year
2020
Practice
creative direction, creative production, design, photography
During pivotal moments of unrest these past months, companies have had to take a position: address the injustices or turn a blind eye. While Nike took their stance and wore it well, I wanted to explore an additional action.
What if Nike used their brand to empower black-owned organizations, especially during a challenging time for growing businesses. A movement that coincided with this was The Marathon, derived from the works of the late Nipsey Hussle. Although I wasn’t very familiar with it at first, I knew what it stood for: promoting growth, empowering your community, and seeking everlasting change. Particularly from the lens of a person of color. It was the perfect intersection to pull the storytelling out of these Nike Infinity Run’s; a shoe with incredible SUPPORT, allowing you to make steps toward your goals EVERY DAY without restraint, and marks the latest iteration of CHANGE.
Production Credits
Written, designed, and photographed by Ziyaad Haniff.
Model: @dantem7
Photo Assistant: @divythasarathan
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